CREATIVE CONCEPT
& ART DIRECTION
CREATIVE CONCEPT & ART DIRECTION


Designing Sport TV's new season campaign is always an interesting challenge for a sports lover.

After a season establishing that Sport TV is where you watch sport, we wanted to show that even those who don't watch already know where to watch it: the most unexpected characters give the right answer to those who should already know.



Designing Sport TV's new season campaign is always an interesting challenge for a sports lover.

After a season establishing that Sport TV is where you watch sport, we wanted to show that even those who don't watch already know where to watch it: the most unexpected characters give the right answer to those who should already know.

















CLIENT: SPORT TV
SECTOR: SPORTS
AGENCY: TUX&GILL
YEAR: 2025
ART DIRECTION: DANIEL MONTEIRO
COPYWRITING: AFONSO AZEVEDO &ANDRÉ FERREIRA
CREATIVE DIRECTION: AFONSO AZEVEDO
PRODUCTION: TRIX
FILM DIRECTOR: FRANCISCO NEFFE






CLIENT: SPORT TV
SECTOR: SPORTS
AGENCY: TUX&GILL
YEAR: 2025
ART DIRECTION: DANIEL MONTEIRO
COPYWRITING: AFONSO AZEVEDO &ANDRÉ FERREIRA
CREATIVE DIRECTION: AFONSO AZEVEDO
PRODUCTION: TRIX
FILM DIRECTOR: FRANCISCO NEFFE