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Located on national road 111, in Montemor-o-Velho, Box N111 challenged me to develop
the identity of a crossfit box that prioritizes
the physical,
mental and social well-being
of its members.

Keywords: crossfit, box, strenght, family,
union, challenge, limits.

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Based on the region, crossfit and the road
that crosses the municipality and gives the club its name, the symbols that would be the basis
of identity were defined: the castle of Montemor, icon of the region's strength and bravery; Plyo Box, as a representative of the crossfit
philosophy; and the discontinuous lines that identify the national road.

Adding all these concepts, we obtained the logo. The typography was designed based on the crossfit bars, in order to obtain
a lettering appropriate to the project: unique, strong, dynamic and refined.

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